Using Lekkerland’s own brands as a growth engine
In order to make your assortment even more customer-oriented and at the same time increase your turnover, we recommend that you keep a corresponding assortment of Lekkerland private label products in your store.
We know from experience that some consumers are looking for alternatives at attractive prices. You can reach precisely these consumers with the high-quality own brands from Lekkerland with appropriate price positioning. We recommend, without obligation, a final consumer price which is 20-40% below the comparable A-brand.
Price alternative products promote the growth of a category as a whole. This is because alternative brands optimally placed in terms of price optimise the overall range and ensure increasing sales – also with the respective category A brands. The decision process to buy is accelerated, the customer buys more.
Through Lekkerland, you have the possibility of offering cheaper alternatives in your shop!
Our full catalog is available for download: Private Label Assortment.pdf