Trendscouting
We search and analyze the latest trends and innovations on the market. Due to our extensive international network we are able to offer valuable market insights
What we do
With over 40 years of experience with developing private labels for the Lekkerland group and other retailers, we have a special competence to support companies in sourcing and marketing exclusive products. Due to longstanding and continuous cooperation with reliable partners and suppliers across Europe, we are able to customize our services and deliver products according to your needs!
What we offer
Activities
Themed “World of Private Label”, convivo’s employees were able to celebrate a premiere at this year’s PLMA (Private Label Manufactures Association) international trade fair for private labels from 29-30 May in Amsterdam.
With more than 2,500 exhibiting companies and around 14,000 visitors from 110 countries, the PLMA is one of the largest trade fairs for private labels worldwide.
“Having already ventured into the international marketplace at FHC 2017 and FHA 2018, we were pleased to open up new markets for Lekkerland, “says Albert Bamberger, who is responsible for international sales at convivo.
“We had the impression that the trade visitors had an increased interest in Lekkerland’s own brands because we got a lot of positive feedback and an extensive exchange of expertise and contacts. Now it is time to hang in there and make use of the new gained potential. See you again in 2019”, says Tinneke Gies, managing director of convivo.
More than 1.39 billion people live in China. When it comes to purchasing power, China has already overtaken the US in 2014 and has been leading the world rankings ever since. A huge market with potential that Lekkerland is now actively involved in.
Lekkerland and the private label subsidiary convivo were present for the first time at the FHC China trade fair in Shanghai in 2017. In 2018 convivo was present for the second time. The aim of the presentation was to introduce our products and services and to establish first business contacts. The fair’s audience consisted of top-class trade visitors only, many of these are owners of large shops and convenience chains. The response to Convivo’s service was constantly positive.
“The FHC in Shanghai was a good indicator to see which of our products are well received by Chinese customers”, adds Tinneke Gies, managing director of convivo. “It was particularly positive, that the European brand quality of our products was very appreciated by the visitors.” European companies and their products continue to be associated with high quality and service in China.